#TBT: Taking Your Clients "Back to School" (the High School Years)

September 12, 2019

When is the last time you re-educated your clients about what they should expect from your relationship?

When I wrote Take Your Clients “Back to School”  back in 2014, I complained about siting in my oldest son’s 4th grade chair during a back to school night at his elementary school.  Yesterday, as I was shuffling in and out of different classrooms that, now as a freshman in high school, he will attend, I kind of longed for that small little chair. I’m not exactly sure where the time went.

 A lot has changed from 4th grade to high school – but a lot hasn’t.  Yesterday’s back to school night has set our family’s expectation for the 2019 – 2020 school year about classes, homework and extra-curricular activities. What also hasn’t changed over those 5 years is the need for advisors to “reset or back to schoolrevisit” their client’s expectations on the services that they offer and what a client can expect in their relationship.

In the post, I talked about fireboat drills and a one page list of services (client service statement).  Today, I would certainly add to the conversation a discussion about fees, being a fiduciary and your documented service model.  I also still love the idea of a town hall – a gathering with your clients so they can ask questions and “feel” the depth of your commitment to their financial well-being. 

For today’s post, a Throwback Thursday, take a look at Take Your Clients “Back to School.”   I can’t think of a better time, as the school busses are out in force, to start re-educating your clients.

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