ETF 3.0: How to Stay Competitive as ETFs Continue to Flourish

June 11, 2018

Though saturated with product, asset flows continue to gain momentum

The next phase of growth 

Since our last ETF paper in 2016, the market has reached a new milestone -- every one of Morningstar's categories is now represented by at least one ETF.  This rapid growth is also marked by maturity, elevating global ETF assets to almost $5 trillion.

In ETF 3.0, we explore some of the challenges -- as well as paths for success -- in this new phase of growth. Additionally, the paper covers:

  • How ETFs are evolving and where innovation is occurring
  • Expansion into retail and new intermediaries
  • The importance of investor education
  • What role regulators play in the growth and shape of the business

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