I talk often in these pages about mixing up your marketing and using different media. I also talk a lot about specializing and creating a niche.  Last month it really came together.  

I got to talk about specialization during an interview with Luke Acree and Josh Stike of Reminder Media and their “Stay Paid” podcast/video.  It was a great experience as Luke and Josh have an engaging style and the conversation was easy.  

To me, some of the highlights (or golden nuggets) were:

  • 5:10: Success leaves clues
  • 7:20: How should advisors be marketing right now
  • 11:30:  Building trust through specialization (the Clint Eastwoods)
  • 23:35: Who is going to lose during the quarantine?
  • 29:10: Developing yourself

John Anderson on Stay Paid podcastI invite you to take a listen via podcast or watch the video. More importantly, take away some of the ideas on how to market during the quarantine.

Watch the video  |  Listen to the podcast 

How are you mixing it up?

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