I talk often in these pages about mixing up your marketing and using different media. I also talk a lot about specializing and creating a niche. Last month it really came together.
I got to talk about specialization during an interview with Luke Acree and Josh Stike of Reminder Media and their “Stay Paid” podcast/video. It was a great experience as Luke and Josh have an engaging style and the conversation was easy.
To me, some of the highlights (or golden nuggets) were:
- 5:10: Success leaves clues
- 7:20: How should advisors be marketing right now
- 11:30: Building trust through specialization (the Clint Eastwoods)
- 23:35: Who is going to lose during the quarantine?
- 29:10: Developing yourself
I invite you to take a listen via podcast or watch the video. More importantly, take away some of the ideas on how to market during the quarantine.
How are you mixing it up?
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