Branding Investment Expertise in the 21st Century

November 12, 2018

What happened to the brands?

Asset managers are now losing mindshare among end investors. Brand awareness is slipping among the bulk of retail investors who now invest at arm’s length from a vast array of managers and  products. Managers can certainly build back their brand awareness, but it takes ongoing effort and attention. In this brief we cover:

  • Drivers of the change in awareness
  • Opportunities to build outreach initiatives
  • Importance of values and authenticity

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